How to Disrupt the Standard of Luxury Hospitality.

BRAND STRATEGY

THE CHALLENGE

A leading niche luxury hospitality group renowned for its iconic product in Shanghai, sought new frontiers. As the group expanded across Asia, they needed an overarching culture of hospitality to capture their core values, while also disrupting the standardized luxury experience.

THE SOLUTION

We crafted a corporate culture where every single guest feels truly welcomed, included, and an anticipated part of the hospitality experience. A return to true essence of hospitality – where the relationship between host and guest is elevated into a form of art – something that we call ‘Hostmanship’.

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