The Rise of the Chinese Healthy Conscious
Consumers are anxiously looking for a healthier, safer, and more authentic way of life as the number of health crises rises in China. Our client saw an opportunity in this major movement and seeks to embrace a true holistic and hedonistic vision for creating a destination to fulfill this pressuring need. From wellbeing to better living, the movement became larger, but who are these health-conscious consumers? And what would truly resonate with them?
We developed a socio-cultural analysis of this health movement exploring key trends containing the most revealing emerging signs of the movement and a typology profiling of the health-conscious consumers. Following this, we’ve dived into innovation territories and creative recommendations to assist our client on a visual, conceptual, and semiotic approach to conceptualize the experience of this unique destination.
Life is short. Make an impact.
Apply online or reach out to us directly if you don't see your position listed.
We put culture first.
RTGers have curious minds, craft insightful forecasting, and take bold actions to shape a better tomorrow.
Rm 4709, Grand Gateway
1 Hong Qiao Road
Shanghai, China 200030
+86 021 5389 5588
7 Straits View,
Marina One East Tower,
#05-01 Singapore 018936