THE “FLIRTING EYES” OF CHIARA FERRAGNI

PUBLIC RELATIONS

THE VISION

Chiara Ferrgani approached us in 2016 with the intent to establish awareness and affinity in the Chinese Market. The brand also wanted us to develop a strategy to push 3 key communications pillars and share their ‘Made in Italy’ story.

THE PLAN

A multi-year scope for retainer engagement was developed to create tailored content and advocate key messages geared at raising strong awareness and brand exposure through targeted channels. Our multi-pronged initiatives included leveraging editorial pitches, creating brand features, developing media partnerships, social media content creation, and building long term connections with media, celebrities and influencers to the brand.

Ready to add your creative flair to the next great campaign? 


yOur Career

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Make an impact.

Send your resume to careers@rtgconsulting.com or head to our LinkedIn. 

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1 Hong Qiao Road
Shanghai, China 200030
+86 21 5389 5588

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Marina One East Tower,
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