THE “FLIRTING EYES” OF CHIARA FERRAGNI
Chiara Ferrgani approached us in 2016 with the intent to establish awareness and affinity in the Chinese Market. The brand also wanted us to develop a strategy to push 3 key communications pillars and share their ‘Made in Italy’ story.
A multi-year scope for retainer engagement was developed to create tailored content and advocate key messages geared at raising strong awareness and brand exposure through targeted channels. Our multi-pronged initiatives included leveraging editorial pitches, creating brand features, developing media partnerships, social media content creation, and building long term connections with media, celebrities and influencers to the brand.