The Future Chinese Consumer: Forget everything you know
While China’s development may have slowed compared to decades past, nobody has told its emerging power consumers.
On Friday November 17, RTG Consulting Group and Jing Daily will hold an exclusive in-depth workshop at New York’s Asia Society. The Future Chinese Consumer: Forget everything you think you know will examine emerging trends in the relationship of Chinese consumers across key societal touchpoints - Arts & Culture, Travel & Leisure, the Environment, and Selfhood. Understanding and forecasting these relationships is crucial to ensuring your organization is relevant with your target consumers in the next 5 years.
Seating is limited to global executives. For more information, email firstname.lastname@example.org
ESPRIT expands China presence with new Shanghai flagship
This past October, California-born and bred international fashion brand ESPRIT celebrated a new milestone: the grand opening of their Shanghai flagship store. The new space brings together the best of ESPRIT in one place – a huge selection of fashions to live out a California lifestyle right here in Shanghai.
Located at the brand new Raffles City mall, the flagship store celebrated its grand opening with the debut of new fall and winter trends. With the help of Chinese celebrities Frankie Han 韩火火 and model Xue Dongqi 薛冬琪 at the grand opening party, ESPRIT’s new flagship store plays a key role for further building up the ESPRIT brand here in mainland China.
Macy’s launches China pop-up store
American department store Macy’s says “Hello, China!” this month. The brand debuts its 150 years of history at a pop-up store in Beijing. This series of pop-up stores is a crucial part of the brand’s China strategy, leveraging interactive experiential events to build affinity with Chinese consumers.
From October 27 to November 5, visitors can find a sneak-peak of Macy’s in the Orange Hall at Taikoo Li in Sanlitun. The pop-up includes an exhibition of over 20 of Macy’s favorite brands including Kenneth Cole, Betsey Johnson, Tommy Hilfiger, Under Armour, and Champion. Tailored especially for Beijing, Macy’s pop-up also features a collaborative line between designer Anna Sui and womenswear brand I.N.C.
Beijing is only Macy’s first stop in China as the brand prepares for a similar pop-up in Shanghai.
Will Gen Z learn to love luxury sharing apps?
The sharing economy is growing across the world – and China is no exception. But can the sharing economy extend to the luxury segment?
In their article “What Impact Will Chinese Sharing Luxury Apps Have on Luxury Brands?”, Jing Daily takes a closer look at the growth of luxury sharing apps in the China market. Though there is reason for optimism, there are also some definite causes for concern. Although luxury sharing apps make luxury goods affordable for more people, it compromises a key purchase driver for luxury goods: exclusivity.
RTG Consulting Group’s Chief Strategy Officer, Marc-Olivier Arnold, commented, “[It’s] crucial that these companies thoroughly understand their target consumer.” Read his full thoughts on Jing Daily.
An RTG Horror Story #Halloween2017
Who says Halloween is just for kids? RTG Consulting Group’s employees, friends, family, little kids and grown-up kids alike celebrated in style at our annual Halloween party, complete with a (very competitive) costume contest, pumpkin carving, face-painting, a full buffet dinner and spooky strong cocktails.