dom pÉrignon 2008 EXCLUSIVE VIP BANQUET
EXPERIENTIAL EVENTS
THE VISION
Dom Pérignon wanted to launch its historical Vintage 2008 celebrating the transmission from Richard Geoffroy to Vincent Chaperon and celebrate the beginning of a new chapter in the brand’s history. This event was to make the announcement and impress Dom Pérignon’s highest VIPs.
THE PLAN
We created an immersive journey, curated for Dom Pérignon champagne, where VIP’s were introduced to the elements of River, Golden Leaves, Power of Fire and Lines to Stars, each accompanied by a dish complementing the theme. The campaign helped us redefine the boundaries of consciousness of where we live, who we are and what we drink and eat.
