Zegna Captures the Moments that Shaped Iconic Men with ‘Defining Moments’ Campaign.
Ermenegildo Zegna embarked on a new chapter with a new global vision that was brought to life in the global campaign, “Defining Moments.” Zegna sought to effectively localize the campaign in a way that resonates with, and drives growth within, a new segment of younger Chinese men.
Through research-based concept testing, we successfully localized the messaging to capture local nuances and brought to life the campaign with a seamless, omni-channel approach that merged offline exhibitions with digital initiatives, and e-commerce all-in-one.
OPINIONS | Culture
EVENTS | OUR Culture
Life is short.
Make an impact.
Send your resume to email@example.com or head to our LinkedIn.
We put culture first.
RTGers have curious minds, craft insightful forecasting, and take bold actions to shape a better tomorrow.