Celebrate Christmas with JO MALONE LONDON
CELEBRITIES & KOL ENGAGEMENT
THE VISION
Synonymous with gift giving, Jo Malone London is a thoughtful and generous statement, from a small token to the grandest of gifts. Thus Christmas season presented the perfect opportunity for the British fragrance house to bring their brand DNA and ‘The Art of Gift Giving’ to Chinese consumers.
THE PLAN
Through initiating a holistic approach by integrating online communications with offline activations, the plan we put in place not only generated exceptional brand awareness but helped to sell out key products during the Christmas season. Revenues and social buzz reached new highs when we brought the most popular KOLs to the brand’s boutiques across four different cities to engage with their followers in a series of activities.
