Brand expertise with practical investment advisory
New Market Entry
An international fashion brand, which already had successful stores in the US, Canada, Russia and Dubai, was looking at entering the China market.
Leveraging off RTG Consulting’s Intuition (Consumer & Market Analytics) and Solutions (Brand Strategy & Management) experience, RTG Capital secured the mandate by providing a unique market entry strategy.
RTG Capital placed the brand with a JV partner. The JV is currently doing brand development and expansion through a well-balanced and progressive market entry strategy in China, which involves marketing experiences and e-commerce.
Case Studies | TREND FORECASTING
Case Studies | MERCHANDISING STRATEGY