A Maker of Authentic Connections #ConnectGenuinely

BRAND STRATEGY

THE CHALLENGE

Our client is facing cultural issues and look to holistically transform the existing culture in order to inspire and empower employees through a healthy, productive, and mutually beneficial workplace. How is this accomplished in a way that resonates in China?

THE SOLUTION

We assessed the current culture through highly comprehensive research covering over 200 interviews, provided antidotes to overcome their cultural barriers, updated cultural behaviors, and created an over-arching culture statement. One that truly captured why they do what they do and brought employees together around a single purpose – being the maker of authentic connections.

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