Why does China love streetwear?
RTG's market researcher arm, RTG INTUITION, takes a closer look at China Gen Z's love affair with hip hop, streetwear, and the overall rise of youth culture. Read the full Chinese article on Campaign China.
How YiLi Is Dominating China's Food & Beverage Industry
How does a dairy product build such significant brand relevance in a country where so many consumers don't drink milk? Our Head of RTG INSPIRE, Aslada Gu, evaluates the effective strategies brand YiLi has leveraged to make a huge impact. Read the original Chinese on Campaign China, or the English version.
The state of luxury e-commerce in China
After e-commerce giant Jing Dong invested $397 million in luxury delivery service Farfetch, Glossy by Digiday delved into China's online luxury consumption habits. Our Chief Strategy Officer Marc-Olivier Arnold explained the difference between luxury e-commerce in China and European markets. Read more here.
What adidas and Dior are doing to win over China’s Gen Z
What brand relevance strategies launched Dior and adidas to the top of the rankings for China's Gen Z on the 2017 RTG Consulting Group's Brand Relevance Report. Read our Chief Strategy Officer Marc-Olivier Arnold's take on what they did right.
The RTG Consulting Group 2017 Brand Relevance Report
The 2017 RTG Consulting Group Brand Relevance Report revealed significant gains for Chinese brands. Though Chanel, Estee Lauder, and adidas still hold top spots, Chinese brands like Huawei, HLA, and YiLi are gunning for top spots. Find the report here and read more insights into the numbers here.
Shanghai: Let's Meet
RTG Consulting Group crafted a brand proposition to promote an emotive identity for Shanghai based on the city's rich heritage as a place of cultural convergence. Read more about the campaign for the Shanghai city government here.