THOUGHT LEADERSHIP

Up-to-date reports, thought pieces, and news at RTG Consulting Group.
Will luxury sharing work in China?

Will luxury sharing work in China?

Jing Daily asks our Chief Strategy Officer Marc-Olivier Arnold for his take on whether or not luxury sharing apps can take off in China. Read more here.

A closer look at China's Gen Z

A closer look at China's Gen Z

What is a good life? Our Chief Strategy Officer Marc-Olivier Arnold takes a closer look at the shifting attitudes, philosophies, hopes and dreams motivating China's post-90's rising generation. Read more here.

5 Surprising Facts About the Luxury Shopping Habits of Chinese Millennials

5 Surprising Facts About the Luxury Shopping Habits of Chinese Millennials

As China's luxury consumers mature and evolve, so do the purchase drivers informing their luxury consumption habits. Our Chief Strategy Officer Marc-Olivier Arnold weighs in what millennials want. Read more here.

Why does China love streetwear?

Why does China love streetwear?

RTG's market researcher arm, RTG INTUITION, takes a closer look at China Gen Z's love affair with hip hop, streetwear, and the overall rise of youth culture. Read the full Chinese article on Campaign China.

How YiLi Is Dominating China's Food & Beverage Industry

How YiLi Is Dominating China's Food & Beverage Industry

How does a dairy product build such significant brand relevance in a country where so many consumers don't drink milk? Our Head of RTG INSPIRE, Aslada Gu, evaluates the effective strategies brand YiLi has leveraged to make a huge impact. Read the original Chinese on Campaign China, or the English version.

The state of luxury e-commerce in China

The state of luxury e-commerce in China

After e-commerce giant Jing Dong invested $397 million in luxury delivery service Farfetch, Glossy by Digiday delved into China's online luxury consumption habits. Our Chief Strategy Officer Marc-Olivier Arnold explained the difference between luxury e-commerce in China and European markets. Read more here.

What adidas and Dior are doing to win over China’s Gen Z

What adidas and Dior are doing to win over China’s Gen Z

What brand relevance strategies launched Dior and adidas to the top of the rankings for China's Gen Z on the 2017 RTG Consulting Group's Brand Relevance Report. Read our Chief Strategy Officer Marc-Olivier Arnold's take on what they did right.

Dior tops the ranking for Gen Z while Gen Y prefers Chanel

Dior tops the ranking for Gen Z while Gen Y prefers Chanel

Jing Daily sat down with our Chief Strategy Officer Marc-Olivier Arnold to take a deeper dive into the findings of the 2017 RTG Consulting Group Brand Relevance Report. Read the article here.

The RTG Consulting Group 2017 Brand Relevance Report

The RTG Consulting Group 2017 Brand Relevance Report

The 2017 RTG Consulting Group Brand Relevance Report revealed significant gains for Chinese brands. Though Chanel, Estee Lauder, and adidas still hold top spots, Chinese brands like Huawei, HLA, and YiLi are gunning for top spots. Find the report here and read more insights into the numbers here.

China’s New Kid On The Block: Generation Z

China’s New Kid On The Block: Generation Z

Luxury Society chats with our Chief Strategy Officer Marc-Olivier Arnold on China's newest generation of consumers: Generation Z. What sets them apart? Read more here.

Shanghai: Let's Meet

Shanghai: Let's Meet

RTG Consulting Group crafted a brand proposition to promote an emotive identity for Shanghai based on the city's rich heritage as a place of cultural convergence. Read more about the campaign for the Shanghai city government here.