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Chinese celebrities are cashing in from social media
China’s most popular influencers are raking in a lot of money. One factor behind the boom in the industry has likely been the increasing integration of online retail and social media on the mainland, giving rise to a more interactive form of online shopping. "In China, the line between social media and e-commerce is much more blurred ... On Chinese platforms, e-commerce is always one click away from content," Angelito Tan, CEO of China-based RTG Consulting, told CNBC.
 
Read the full story on CNBC.
As Changning District Flourishes, Moet Hennessy Diageo China Takes a Stake in the Reborn Columbia Country Club
As Shanghai’s Changning District welcomes more international entertainment and lifestyle venues, Moet Hennessy Diageo China (MHD China) finds a new home at the Columbia Country Club. MHD China Managing Director Benny Ng said, “As the world’s leading portfolio of spirits brands, it was important to be a part of this movement. Columbia County Club’s distinction as a heritage site is no doubt a driving force for our support, as our brands similarly are rooted in storied heritage. We look forward to expanding our efforts and support in making Changning District a center for arts and culture in Shanghai.”

Read more at Tencent or contact menci@95cpm.com for tenant information.
Ermenegildo Zegna third year of Defining Moments thinks globally, acts locally
Ermenegildo Zegna’s worldwide 'Defining Moments' campaign debuts its third phase this March, featuring Spanish actor Javier Bardem and the young English talent Dev Patel. Globally, 'Defining Moments' everywhere aims to encourage modern men to welcome and enjoy every moment in life. Importantly, Zegna acts locally, selecting country-specific campaign ambassadors tailored to each culture’s unique ideals of masculinity.
 
Stay tuned for the release of China’s newest faces of the ‘Defining Moments’ campaign.
RTG Consulting Group wants to hear from you!
Are you a recent college graduate with 0 to 5 years of working experience? Are you working in a first-tier city in China? RTG Consulting Group's latest survey looks at evolving job preferences for Generation Z: what motivates them to be successful in their career, what inspires them, and how they define success. As China's industries mature and its workforce becomes more sophisticated, it's crucial that today's leaders understand the needs, desires, and aspirations of China's Generation Z. If you are a member of Gen Z from Mainland China, we would like to talk to you. Make your voice heard by participating in an interview for this important study. The interview will be conducted in Chinese.

Please email chelsea.stone@rtgconsulting.com.
Happy Women's Day
We'd like to wish our friends, family, colleagues and clients a Happy Women's Day from RTG Consulting Group!