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April 2016
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LOUIS XIII UNVEILS L’ODYSSÉE D’UN ROI
 
LOUIS XIII recently unveiled L’ODYSSÉE D’UN ROI, a unique collaboration inspired by the first shipments of LOUIS XIII in the late 1870s and the iconic journeys that followed to the farthest corners of the globe. Three French luxury houses HERMÈS, PUIFORCAT and SAINT-LOUIS were chosen as LOUIS XIII’s traveling companions and were featured to create a series of three unique objets d’art. Sotheby’s will auction each masterpiece in New York, Hong Kong and London this year, with proceeds benefiting THE FILM FOUNDATION.
 
Watch L’ODYSSÉE D’UN ROI craftmanship video here
 
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Ermenegildo Zegna Presents “Ode to an Informal Man”
 
Ermenegildo Zegna presents their latest short film “Ode to an Informal Man” to celebrate the launch of the Ermenegildo Zegna 2016 Spring/Summer Collection that brings a new interpretation of the contemporary wardrobe for men. Denoted by a strong sense of humor, the short film portrays the “elegance of ease” of modern men and their corresponding “chic lifestyle.”
 
Watch the short film “Ode to an Informal Man” here.
 
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Generation Z Spells Trouble for Brands Relying on Chinese Tourists
 
In a reversal of the more materialistic tendencies of their parents, almost 95% of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious. Brands that have not yet begun to prioritize sustainability and reduce their carbon footprint and have instead banked on a globalizing economy and/or Chinese tourists will only be more pressed to adapt as time goes on.
 
Read the original article here on Luxury Daily
 
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Social Commerce Takes Off in Asia

The widespread use of social media platforms is transforming the e-commerce landscape in Asia. In China for example, mobile-based app Xiaohongshu (otherwise known as Red), initially started as a social media platform in 2013 for people to share information about their cross-border purchases. Now, it has grown into an e-commerce giant and is one of the most popular social commerce platforms in China. RTG Intuition has also noted that individual vendors are rapidly sprouting through social media, selling through major social media platforms such as WeChat and Weibo. 
 
Click here for an interesting read on Asia’s social commerce landscape.
 
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"The Cellar" Discount for RTG Newsletter Subscribers

Treasury Wine Estates (TWE) recently launched The Cellar - an exclusive Wine Club for wine enthusiasts in. RTG Newsletter subscribers are invited to sign up for an exclusive discount on TWE’s wide portfolio of quality wines. This is an invite only wine club with access to top wineries like Penfolds, Wolf Blass, Stags Leap and Beringer all delivered right to your door!  

Simply click here for an exclusive invitation. If the attached link does not work for you, please scan The Cellar QR code above, and you'll be on your way. The Cellar is available for Mainland China residents only.

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RTG Consulting Group Celebrates Anniversary
 
This month is a special month for us as we here at RTG Consulting Group are celebrating our 4th year anniversary. As we move into our 4th year of helping brands stay relevant, we wanted to take this opportunity to thank all our partners, clients and friends for their support in the past four years. We have accomplished many milestones in a short span of time and we are looking forward to continuing our momentum. Thanks you for helping make RTG Consulting Group who we are today!
 
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WE ARE RECRUITING
 
RTG Consulting Group is on a constant search for unique talent to join the team. If you are interested to learn more, please drop us a line at career@rtgconsulting.com or check our Careers page. You are also welcomed to follow us on Facebook and LinkedIn for more information.