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about

RTG is a full-service consulting firm specialized in providing strategy and creative services to the premium brand segment.
 
With a team of over 70 consultants, we work with senior executives of brands entering and operating in the Mainland China market.
 

philosophy

We build new brand stars

Reinforcing successful brands and rejuvenating slowing ones

Focusing on the right things (at the right time),
we are obsessed with helping brands reach their optimal effectiveness

Every single thing we do is what we believe to be best for the brands in our care

We take this awesome responsibility very seriously

This is our  "Brand First" philosophy

OUR PROCESS

EXPLORE

ANALYZE

DEVELOP

CREATE

ENGAGE

EXPLORE

"The real voyage of discovery consists not in seeking new landscapes but in having new eyes."
—— Marcel Proust
 
 
By staying closely tuned to cultural, political, and economic shifts, as well as fanatically studying consumer behavior, we spot emerging consumer attitudes and trends…and most importantly, how they affect today’s brands.
 
• Trend Forecasting
• Consumer Research
• Market Feasibility Studies

ANALYZE

"Nosce Te Ipsum"
—— Socrates
 
 
Often what we believe we are, does not match the reality. The same is true for organizations. It is vital to have clear alignment (of what your brand stands for), across all your internal functions. It is equally important to see how consumers and industry leaders view your brand in the marketplace.
 
• Internal Scan
• Key Influencer Audit
• Brand Resonance Testing

DEVELOP

“The only fence against the world is a thorough knowledge of it.”
—— John Locke
 
 
Based on our research driven insights, we (re)calibrate brands for optimal effectiveness, emphasizing uniqueness and strengths. This crucial work serves as the cornerstone of everything a brand should do.
 
Brand Proposition:
• Core Target Consumer Profile
• Brand Positioning
• Function Strategy – Retail, Product, Communications

CREATE

"Don’t bury your thoughts. Put your vision to reality"
—— Bob Marley
 
 
Whether we translate future insights into new concept products to roll out next year, or are developing developing your next creative platform, we never underestimate the beauty of originality and innovation.

Creating things that matter is what gets us excited and loving what we do.
• Campaign Creative
• Digital Creative
• Graphic Design Creative

ENGAGE

"And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye."
—— Antoine de Saint-Exupéry
 
 
It all means nothing if you cannot emotionally engage your consumers. At RTG we manage crucial activation to ensure delivery is executed as envisioned.

Creating things that matter is what gets us excited and loving what we do.
• Project Management
• TVC, OOH, Print
• Public Relations & Social Media

KEY SERVICES

EXPLORE

  • Trend Forecasting
  • Consumer Research
  • Market Feasibility Studies

ANALYZE

  • Internal Scan 
  • Key Influencer Audit
  • Brand Resonance Testing

DEVELOP

  • Core Target Consumer Profile
  • Brand Positioning
  • Function Strategy – Retail, Product, Communications

CREATE

  • Campaign Creative 
  • Digital Creative
  • Graphic Design Creative

ENGAGE

  • Project Management
  • TVC, OOH, Print
  • Public Relations & Social Media

careers

We are adventurers, industry renegades, and pragmatic dreamers.
We set our aims high to reach higher heights, always going the extra mile.
 
We are looking for explorers who enjoy rethinking today’s “best practices”.
Professionals who genuinely love making things better.
 
If you share our passion and fanaticism, we would love to meet you. 
 
MORE OPENING POSITIONS
 
Email careers@rtgconsulting.com and follow us on LinkedIn to learn more. 

contact

For any service inquiries, please email info@rtgconsulting.com 

For any press related inquiries, please email press@rtgconsulting.com

Privacy Policy
Privacy Policy
This Privacy Policy pertains to the website, www.rtgconsulting.com, hosted in Hong Kong by RTG Consulting, a company headquartered in Shanghai, China.
RTG Consulting takes user privacy very seriously because we know that your privacy on the web is important to you. RTG Consulting employs generally accepted standards of technology and operational security in order to protect your personally identifiable information from loss, misuse, alteration, or destruction. Despite these precautions, however, RTG Consulting cannot guarantee that unauthorized persons will not obtain access to your personally identifiable information. RTG Consulting reserves the right, at its sole discretion, to alter and update this Privacy Policy from time to time; therefore, we urge visitors to our Site to review the current version of the Privacy Policy each time they return to our Site. The date of the more recent update is reflected at the bottom of this document.
 
When you request information from RTG Consulting and/or supply information through the Site that personally identifies you and/or allows us to contact you including any and all materials submitted by you in connection with applying to RTG Consulting for employment, including but not limited to, when you request information from RTG Consulting, you are agreeing to share such information, including your name, e-mail address, title, occupation, company or university affiliation, industry, region, and relationship to RTG Consulting, the reason for contacting RTG Consulting, and any message you submit, with RTG Consulting, its team members, representatives and affiliates, and you should know that RTG Consulting may disclose such information to its team members, representatives and affiliates for marketing and promotional purposes. 
RTG Consulting may aggregate personally identifiable information and may disclose such information in aggregate for marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to personally identify you. We may collect the e-mail addresses of those who send us e-mail messages; however, we will not send unsolicited e-mail to any of the addresses we collect or share those addresses with any unaffiliated third party, except in the limited circumstances set forth below. Note, however, that you will have the ability to opt out of receiving future emails from RTG Consulting, to unsubscribe from participating in our programs, and to correct or change personally identifiable information you have provided to RTG Consulting by replying to any RTG Consulting email. RTG Consulting would like to keep your personal information accurate. 
We may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to: (1) comply with law or comply with legal process served upon us or our team members, representatives and affiliates, (2) protect and defend our rights or property or those of our users or (3) protect the personal safety of our users or the public.
 
If you elect to submit an employment application to us online through our Site, all of the information you submit becomes the property of RTG Consulting and may be used for any and all purposes ordinarily associated with processing an employment application, as well as for marketing and promotional purposes.
 
We may use cookies or other technology to obtain certain types of information when your web browser accesses our Site. "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. Our Site may use cookies and other technology to store pertinent user information during a session to speed navigation and keep track of items and to collect anonymous traffic data that we may use to enhance our Site and for marketing and promotional purposes. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive new cookies, and how to disable cookies altogether. 
 
This Privacy Policy does not apply to any information you may disclose publicly in any chat rooms, message boards, or similar web pages, including those hosted on or linked to our Site. You should keep in mind that whenever you publicly disclose information about yourself online—for example, via message boards or chat rooms—that information could be collected and used by people whom you do not know. In addition, certain message boards and similar user forums may display IP addresses along with the message poster's name and message. RTG Consulting bears no responsibility for any action or policies of any third parties who collect any information users may disclose on the message boards, chat areas or other user forums, if any, on the Site. 
 
This Site is not directed at children 13 years of age or younger. RTG Consulting, therefore, will not intentionally collect information about anyone under the age of 13, and requests that no such information be submitted to us.
 
Last Updated: 21 June 2012
 
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